As the recession continues to loom over various industries, many companies are making the educated decision by increasing their marketing efforts. As the minds of the consumers dwell towards more innovative and personalized services, companies are looking towards new innovative technologies to deliver just that experience.
Video Spokesperson technology is one of those innovative marketing technique that has been an emerging and fast growing trend in the e-marketing sphere. In the rapidly moving 21st century, consumer trends have shown that individuals have less spare time. Therefore, after being thrown a plethora of textual information from books to magazines, such technology can save time for a vast majority of internet users. Users who just do not want to get bogged down with more text. Imagine visiting a website and an individual calmly walks in onto your page and relays to you all the information that is relevant. Not only does this technology incorporate and engage the customers visiting the page, but statistics have shown that this technology has been extremely successful in increasing conversion rates and website hits. Building loyalty is one of the strongest keys to success and sustaining competitive advantage in a turbulent market and by delivering such a humanized experience, customer loyalty is definitely to be affected for the better.
So far so good, but there is one vital piece missing. So the technology improves conversion rates and will increase my sales? Yes. But the question remains, by how much and how do I know if the technology is being utilized to the best of its ability on my website? How do I know that it is indeed the technology itself that has caused the rise in profits? This is where the unique video metric feature comes into play. With the implementation of the video spokesperson technology, other complementary assets are the various quantitative tools necessary to assess the impact of your Video Spokesperson. Various website video metric tools come into play and assist the business in making better strategic decisions. The video metric platform allows businesses to measure effectively any video that gets played on their website. This information can be drilled down to the point of where someone watched the video from, for how long and where they went after the video was played. The information can then be presented in a summarized chart form for efficiency or a detailed report for a more thorough analysis.
Many companies have already started to use video metrics technology in order to help strategize their next business decision. A decision that is less risky and more favourable for the business at large.
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