Real Estate Industry Reaping the Fruits of Video Spokesperson

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In the past, the real estate developers’ websites were all static in nature and were “heavy” with text. There was essentially no personalization of their real estate project on the web. They made minimal use of digital online media. This however has taken a turn in recent times and many real estate agents have started to deliver a more humanized experience for their visitors and clients. This kind of experience is primarily only possible through the video spokesperson technology.

Real estate developers are now adding video spokesperson to their websites for multiple purposes. One of the most important reasons of the video spokesperson can be to increase the number of people leaving their contact information during their visit to the website. In the past, the number of people leaving their contact information was very low. This could be due to various reasons, usually revolving around trust and privacy. A lot of individuals do not feel comfortable providing sensitive personal information over the net, even if it may be in good hands. As a result, many real estate development companies started to look at leveraging the video spokesperson technology. This was done in order to help increase leads and provide that personalized experience so that customers could be more engaged with the website at large.

Those real estate agents who are stuck and confused; we say to them that there is no reason to be so. A video as simple as a professionally dressed female saying “Fill in the contact us form” can give out a clean and straight to the point message which can then in return increase your leads. Some explicit benefits that we have seen in the real estate industry are:

Increase in the number of people leaving their information on the website

Increase in the sales due to the number of qualified leads

Increase in customer loyalty and a stronger relationship due to a more humanized experience

Increase in the length of time visitors stay on your website

Agents who wish to leverage their core competencies are encouraged to utilize new and innovative marketing techniques such as the video spokesperson technology. This will guarantee the results that you deserve to see.

Check out an example of a video spokesperson on a real estate website: Real Estate Video Spokesperson